So what goes on your website?

Yes, yes, I realize this is basic. But while you’re juggling all the stress of starting your own business, it’s easy to forget the basics.

The great news is that there are numerous website builders that make your job easier.

Here’s what you should have on your website:

  1. Your company name
  2. The name of your product or service 
  3. Descriptions of your products or services along with pricing
  4. Information about how to contact you directly
  5. Any social media accounts you have 

Those are the crucial essential items to have on your website. 

In terms of how your website should look and feel, that’s up to you! Enjoy the process of creating an identity for you website.

A few best practices:

  • Have a clean design with minimal clutter. You don’t want to overwhelm your audience with a busy design or anything that distracts from your main focus, which should be information on your products and services.
  • The design should match your company’s products and services. For instance, if you provide accounting or legal services via Ourglass.live, your website should look slightly more formal and serious. Whereas if you teach painting, music, or one of the arts, you might be able to get away with a more flamboyant and loud design. Again, have fun with it!
  • Minimize the amount of text on your website. Again, this goes to the previous point of a clean design. Communicate in less words and include more pictures if at all possible.
  • Symmetry – human eyes love symmetry. A symmetrical website design will do you more favors than one that isn’t. There are a few exceptions that an asymmetrical website can be done artfully and in those cases, would be unique and masterful enough to justify the asymmetry!
  • Have a logical flow and order to your website. Make it easy to follow for your audience!  

 

 

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